A resistência das empresas em fechar parcerias com influencers.

[{"selector":"#anim-7e01feb3-e882-45d3-b2bf-9be2ee584e8d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-798650cf-aa03-49ce-9e3e-9198bb582f95","keyframes":{"transform":["translate3d(129.34363%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c90cf958-5b9b-4aea-b21d-f9ae9930a1a6","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-28423d26-028a-4ce6-9602-2a4fb29335f3","keyframes":{"transform":["rotate(-90deg) translate3d(-63.7931%, 0px, 0) rotate(90deg)","rotate(-90deg) translate3d(0px, 0px, 0) rotate(90deg)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Foto: Redes Sociais ou Banco de Imagens

[{"selector":"#anim-887fa320-6635-4111-87a6-6d25eea39f8c","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f79088fc-75f8-4b97-a0a5-6d4b22e48db0","keyframes":{"transform":["rotate(-90deg) translate3d(-63.7931%, 0px, 0) rotate(90deg)","rotate(-90deg) translate3d(0px, 0px, 0) rotate(90deg)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-537d5edd-899a-4793-bd74-4692ce7a2474","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b06b344e-bb37-4a06-9350-219b57c93d64","keyframes":{"transform":["translate3d(132.27091%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Foto: Redes Sociais ou Banco de Imagens As empresas estão resistindo cada vez mais a fechar parcerias com influencers.

[{"selector":"#anim-c6b67f3e-148a-4eff-930e-4a6cc36156a3","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-56f53e54-53e5-49fa-89cb-f0af2366692e","keyframes":{"transform":["rotate(-90deg) translate3d(-63.7931%, 0px, 0) rotate(90deg)","rotate(-90deg) translate3d(0px, 0px, 0) rotate(90deg)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-63df4583-13ae-4c2d-a0d3-fc650b08c65a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fa20e820-5778-44e3-8192-7d681ac0b6c5","keyframes":{"transform":["translate3d(147.16982%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Foto: Redes Sociais ou Banco de Imagens Empresários reclamam de falta de profissionalismo na troca de posts por benefícios.

[{"selector":"#anim-0ee7aecb-795d-49b8-a5d9-675f0cbcc642","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-80e7062e-d771-4276-9fac-25615541fa4b","keyframes":{"transform":["rotate(-90deg) translate3d(-63.7931%, 0px, 0) rotate(90deg)","rotate(-90deg) translate3d(0px, 0px, 0) rotate(90deg)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9f82c5f2-1aba-4a9c-b431-d412725e0aa8","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fc35d3b6-cc94-4dee-ac3d-677435f504ed","keyframes":{"transform":["translate3d(139.39394%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Foto: Redes Sociais ou Banco de Imagens Influencers pedem diárias em hotel, viagens, eventos, refeições e até roupas de graça.

[{"selector":"#anim-ecd7ce67-c253-42fc-90d2-487bb268566c","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-047af64b-30c4-4d3a-9f05-53fd1b0ef81e","keyframes":{"transform":["rotate(-90deg) translate3d(-63.7931%, 0px, 0) rotate(90deg)","rotate(-90deg) translate3d(0px, 0px, 0) rotate(90deg)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-99e2a870-0b5e-4abf-88f2-8713fc404a77","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8ff3cff5-af30-4752-af08-737e03c9727f","keyframes":{"transform":["translate3d(119.59459%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Foto: Redes Sociais ou Banco de Imagens As empresas notaram que não basta ter muitos seguidores para dar o retorno esperado.

[{"selector":"#anim-7b3364e8-5f00-4686-b3ee-e577c32cfc48","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-49e95b78-62ac-4c6a-8d91-952bd3d47d39","keyframes":{"transform":["rotate(-90deg) translate3d(-63.7931%, 0px, 0) rotate(90deg)","rotate(-90deg) translate3d(0px, 0px, 0) rotate(90deg)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-047ab1e2-ab1b-46f3-81b2-bf001dfdd9eb","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-133bcd60-f7c0-4ae6-9d23-a03af6edf262","keyframes":{"transform":["translate3d(119.59459%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Foto: Redes Sociais ou Banco de Imagens Parte dos influencers tem feito um alto nível de exigências, mas o engajamento é baixo.

[{"selector":"#anim-5ec4c16d-f3f5-4b07-80ed-537e157bcbcc","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-26a3cb5a-1991-43fe-ad0c-cac707d4f065","keyframes":{"transform":["rotate(-90deg) translate3d(-63.7931%, 0px, 0) rotate(90deg)","rotate(-90deg) translate3d(0px, 0px, 0) rotate(90deg)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e311c562-7747-44f4-8d2b-71fe041aaff0","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-932da051-2f22-4dbc-b006-bd8dab75e48f","keyframes":{"transform":["translate3d(137.13081%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Foto: Redes Sociais ou Banco de Imagens A fórmula em que o influenciador pede benefícios em troca de postagens parece desgastada.

[{"selector":"#anim-5d648b8e-3d5d-41e4-bc06-f5a6937e86ef","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1de042b7-d3fa-4c1e-9d80-10e7c5a3fd31","keyframes":{"transform":["rotate(-90deg) translate3d(-63.7931%, 0px, 0) rotate(90deg)","rotate(-90deg) translate3d(0px, 0px, 0) rotate(90deg)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5479b4a2-e0ba-4df3-82c1-e93a06ebeef5","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ebd551b4-ff26-4047-81d8-710c700b363f","keyframes":{"transform":["translate3d(130.58824%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Foto: Redes Sociais ou Banco de Imagens O influencer precisa fazer duas entregas: a social, para os seus seguidores, e a comercial, para o seu patrocinador. Laia mais

Clique aqui para mais notícias

[{"selector":"#anim-80feb11b-c066-4e1f-bfc0-ad80bae81a39","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7064c9b8-0deb-42ef-bb5e-1cdb25971b30","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4efe97fb-2321-4abf-b6de-3ff5de72116f","keyframes":{"transform":["translate3d(-128.79378%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-30a52dec-d66b-401f-b2a6-4868bcbc1c19","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fee3c593-b98c-493c-a2ef-2bebad7868af","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-286b5407-3875-4c15-8d80-7a88d42da094","keyframes":{"transform":["translate3d(127.62646%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1785c715-7bd0-4a57-af85-736a97baa35f","keyframes":{"transform":["scale(1)","scale(1.5)","scale(0.95)","scale(1)"],"offset":[0,0.33,0.66,1]},"delay":0,"duration":1450,"easing":"ease-in-out","fill":"both","iterations":1}] [{"selector":"#anim-99793711-ba70-42c3-a2a1-44261c0848ef","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a553b4f4-93f6-486b-91dc-377ffd43d0dd","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-adfb2dfe-c75e-4ff1-83ee-9d9d008e6091","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c7f5fcdb-e273-4f35-8e49-98e1e31baa00","keyframes":{"transform":["translate3d(-122.44898%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Criação: Aléxia Silveira Imagens de celebridades: Instagram Outras Imagens: Banco de imagens